Services
Web4Retail provides a full suite of Internet advertising services. Our team of expert designers, search engine optimization experts, and social media experts provide the most current Internet advertising methods possible.
Our services include:
Website Design
Website Design has evolved tremendously over the past decade. Whether you’re trying to drive traffic to your website or to a physical location the importance of a professional website design is undeniable.
Website design services vary greatly. The best website designers know the importance of usability, audience, and niche. Today’s savvy business owners design their websites with their potential visitors or clients in mind. Of utmost importance, is making sure your website design company knows how to design a website that is searchable by the major search engines.
Search Engine Marketing
Search Engine Optimization is the art and science of gaining higher search engine rankings. Any business owner, or website owner, knows by now the importance of a top search engine ranking. A first page ranking will drive targeted traffic to your website and result in the best search engine advertising possible.
Search Engine Optimization or SEO is the work horse of your Search Engine Marketing Campaign. While there is much said about SEO and many claims made by supposed experts, the real truth is that Search Engine Optimization is hard work and an SEO firm that can really deliver is worth its weight in gold.
Social Media
Facebook has come of age. With more than 500 million users, it has surpassed Google as the #1 used website on the internet. Facebook, it can be argued, is redefining how everyone of us uses the internet. This shift from the traditional internet experience, towards a new, more social engagement marks the way in which we deal with each other personally as well as how to interact with the brands we love and the ones we will love in the future.
In addition to Facebook, other social media sites like Twitter and Pinterest are also shaping the way people express themselves and connect with one another. With the advent of these kinds of websites, it has become a rapidly changing online environment, and having the right social media pages can help a business to grow immensely.
Pay Per Click
An effective Pay Per Click advertising program will drive targeted traffic to your website. Your goal, as a website owner, is to be on the first page of any search engine query that relates to your product or service. Appearing on the first page of a Google search is “gold” for a website owner as nearly 90% of all internet users will not go past the first page of search results.
However, you must understand the difference between organic search results and sponsored search results. Organic search results appear in the middle of the screen for a Google search query. The sponsored links, or Pay Per Click ads, appear to the right of the screen under the words “sponsored links.” This is the end result of a Pay Per Click campaign.
Google Places
Google Places, launched by Google in 2010, is an extremely effective way for businesses to cement an online presence beyond a web site. Offered by Google, for free– it makes it much easier for potential customers to find you by assembling all the essentials of your business– your hours, where you’re located, reviews, and much more.
According to Google, businesses with Google Places pages “stand out from competitors.” And based on my observations, it’s absolutely true. Businesses with Google Places pages are on the first two pages of search results, and more often than not, on the first page – top of the fold.