With the exponential growth of the internet and of mobile internet devices, it’s imperative for a business to have a prominent web presence, and at Web4Retail, we strive to design and maintain clean, professional, and efficient websites for our clients.
Designing a site is a complex process, with many different aspects that need to be considered before it can be finalized and launched; things like what it should look like, how it should function, with both of those decisions being based on who’s using it.
Our designers take all of this information into account when designing a website, all while communicating closely with the client, and this is what makes our web design so effective.
The most important element we consider when designing a new website is the user. It seems simple, but oftentimes web designers fail to realize that they should be designing for the people who will be using the website rather than for themselves. This is especially important with retail sites, as the audience is already well known by the business. We always discuss this from the start with our clients: what audience are they trying to reach? Are they local or global? Male or Female? Young or Old? The answers to these questions help us figure out how the website should look, as well as how it should function. We can help you connect with your customer base and get them visiting your site through our Fusion Marketing program.
After getting a feel for the audience, the next step we take is to figure out the most effective way for them to navigate and use the website. Sometimes seemingly small design decisions can have a big impact on usability. Things like what will be in the main navigation, how the pages will link to one another, and how pages will be laid out are all crucial choices that can make or break a website’s design. It’s choices like these that we consider heavily and test thoroughly in order to get the most user-friendly site experience.
The last step, but still a very important one, is how the website should look. This aspect ties directly back into functionality and audience. Once we know who we’re targeting, and that they can easily use and navigate the site, we start to make choices regarding aesthetic appeal. This is also a part of the process in which we communicate closely with the client, because they often have an idea of how they want it to look. Even a website targeted to a particular audience that they can easily use can still be rendered ineffective if it doesn’t have visual appeal.
Something to keep in Mind
Remember that the very best website design is one that is search engine friendly. The most beautifully designed website isn’t doing you any good if users can’t find it.