In the Belly of the SEO Beast: How to Use the Google Keyword Tool

by Denise Keniston, June 13, 2017

SEO is a necessary evil in the world of online marketing. If you’re new to search engine optimization, learning how to properly use keywords can feel overwhelming. If you’ve take a look at the Google Keyword Tool and found yourself scratching your head about what it all means, you’re not … Continue reading

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Avoid the Spam Folder! How to Use Email Newsletters to Increase Business

by Denise Keniston, June 13, 2017

If you’ve been thinking about using email newsletters to increase your business, it’s a smart move. A well-executed email campaign can increase your popularity and drive sales in some major ways. On the other hand, an email newsletter that misses the mark will probably end up being marked as spam … Continue reading

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THE BROKE TRAVELER’S GUIDE: HOW TO DO PARIS FOR A WEEK FOR LESS THAN $1,000 (AND THAT INCLUDES AIRFARE!)

by Denise Keniston, June 13, 2017

At Web4Retail we use infographics for most of our clients. These eye catching graphics are popular on all social media platforms, especially Pinterest. Here’s an example of an infographic we designed and deployed for a travel agency. If you’ve been dying to see Paris, but keep putting it off because … Continue reading

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I’ll be Watching You: How to Use Analytics to Monitor Traffic to Your Website

by Denise Keniston, June 13, 2017

While only creeps cyber-stalk partners and celebrities, when it comes to your business, regularly watching your website traffic is not only the norm, it’s the only way to succeed. Using analytics is your best option for monitoring your traffic in a way that provides useful feedback about what is working … Continue reading

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The Art of Pinning: How Pinterest Can Drive Massive Traffic to Your Website

by Denise Keniston, June 13, 2017

If your online sales have only been ho-hum lately, Pinterest should become one of the major focuses of your marketing plan. Social media sites in general are a critical component to online marketing, but above all others, Pinterest has the potential to drive massive traffic to your website. While the … Continue reading

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Social Media or Die: Why Social Media Sites Are the Future of Marketing

by mornie, June 13, 2017

Regardless of the type of business you run, the proper use of social media in your marketing campaign is something you can’t afford to overlook. This is true for everyone, but it is ten times more important for new businesses that don’t yet have a strong and loyal clientele base. … Continue reading

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Are You Listed? 3 Easy Tips for Setting Up Your Google Places Business Account

by Denise Keniston, June 13, 2017

If you have a brick and mortar business, setting up a Google Places business account is a must. Not only can it lead to higher rankings in searches relating to your field for locals, the reviews section of your account will give you a platform in which happy, loyal customers … Continue reading

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