Where in-store events meet digital marketing – An EXPLOSIVE combination
Carl Vogel, owner of Carl’s Wholesale Furniture Warehouse in New Hartford, NY tasked us with driving in-store foot traffic to his 40,000 sq. ft. showroom AND bringing new, fresh ideas and energy to his marketing and advertising campaigns.
AMBITIOUS RIGHT? THAT’S HOW WE ROLL!
Our fist concept was, “Customer Appreciation Day”! This in-store event was the anchor of the campaign and included in-store signage, but the promotion would rely primarily on digital marketing. The event ran three Saturdays in a row and included a sale promotion of 20% off everything storewide AND a BIG photo shoot where former customers came in to be interviewed about their positive experience at Carl’s.
We used modern video production and editing techniques and taped and edited more than 50 testimonials. Our still photographers shot 1000’s of photographs of happy customers, delivery drivers, staff, product and more. “The outcome surpassed anything I could have imagined,” says Carl, “The creativity and melding together of event and digital marketing were great!’
For AMAZING detailed results of Carl’s “Customer Appreciation Campaign” AND how we can do something similar for your store just follow this link.
Carl’s Social Media