Plymouth Furniture Plymouth, Wisconsin
Where an Ashley Furniture inspired truckload sale knocked it out of the park!
Mike Shields, owner of Plymouth Furniture in Plymouth, Wisconsin tasked Web4Retail with creating and managing all of their digital media. Mike has the largest furniture store in the three surrounding counties so his 40,000 sq. ft. the showroom is generally VERY busy. We talked with Mike about an Ashley Furniture Truckload Sale Event and how we would tie that event directly into digital marketing.
Digital Media meets brick and mortar store! Let’s get this party started!
First up, Mike secured the Ashley Show Truck full of merchandise. On the day of delivery, the guys unloaded case goods, upholstery, and accessories; they then marked everything as on sale.
That’s when our job really began. The three-week sale meant we’d need to acquire lot of photography and video and design graphics and edit videos. Also, our media team would have to make sure Google Adwords and Facebook Ads were optimized for the sale.
“It’s the best Ashley Truckload Sale we’ve ever had and our digital media campaign had a lot to do with the success,” said Mike Shields.
For AMAZING detailed results of the Plymouth Furniture Ashley Truckload Sale and how we can do something similar for your store just follow this link.